Agent Provocateur launches 'classics' range
Agent Provocateur underwear models
Agent Provocateur shop London
A Agent Provocateur sign in a street of London.
Nell McAndrew models at the Agent Provocateur charity fashion show
A model presents fashion of the autumn/winter 2008/2009 lingerie collection by Agent Provocateur
Two models pose in a boxing ring to present fashion of the autumn/winter 2008/2009 lingerie collection by Agent Provocateur
Model Nadia Colville at the Agent Provocateur 'Private Affair' party/exhibition at the Louise T Boulin Foundation in central London.
An Agent Provocateur projection displayed on Marble Arch in central London, to celebrate the launch of their Spring Summer collection.
A model walks the runway at the Agent Provocateur Fall 2006 show during Mercedes-Benz Fashion Week
A model walks the runway at the Agent Provocateur Fall 2006 show during Mercedes-Benz Fashion Week
Cheeky but fabulous lingerie brand, Agent Provocateur
Nell McAndrew on the catwalk during the Agent Provocateur charity fashion show
Nell McAndrew on the catwalk during the Agent Provocateur charity fashion show
Cheeky but fabulous lingerie brand, Agent Provocateur
A model on the catwalk during a Agent Provocateur charity fashion show
Nell McAndrew on the catwalk during the Agent Provocateur charity fashion show
John Smedley's collaboration with leading lingerie label, Agent Provocateur, from £80 (www.johnsmedley.com).
Agent Provocateur lingerie show at the Merchant Hotel
Agent Provocateur lingerie show at the Merchant Hotel
To those of us who own an underwear drawer full of greying, baggy cotton, renowned lingerie label Agent Provocateur might seem a far-off foreign paradise of silken wonder.
There aren’t many of us who can claim to be quite as glamorous as its famed postergirls, in their matching separates and whittling waspies
But the launch of a new ‘classics’ range this month brings that paradigm a little closer perhaps, offering some of Agent Provocateur’s most enduring styles as a capsule of favourites that runs the gamut between kinky and comfy, accommodating all tastes and propensities to make an effort.
The point of these is not to be trussed up like a blow-up doll, nor to set an impossible standard for mere mortals who don’t necessarily have time to clip on a suspender belt before they run for the bus – the label suggests that these pieces should make up the ‘foundations’ of an aspirational underwear drawer.
French lace, hot pink and sophisticated shapewear combine with traditional and retro Fifties-inspired silhouettes, while silk pyjamas and a dressing gown will turn even lying on the sofa into a decadent art form.
What’s more, to accompany the new Classics range, Agent Provocateur has also commissioned a series of three short comic films, the first of which can be watched here (above), with the tagline ‘sexy never takes the day off’.
So, if like the rest of us, you're reading this with a waistband of fraying elastic digging into your gut, why not take some inspiration from AP’s big idea and set about reinvigorating some of your smalls.
Independent
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